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Our Mission: Making Sustainability Measurable

Founded in London in 2019, GreenMetric AI is on a mission to give every organisation the tools to measure, manage, and improve their environmental and social impact.

Our Story

From a small London startup to the world's leading ESG intelligence platform.

19
2019 – Founded
GreenMetric AI is Born
Dr. Elena Marchetti and James Okafor founded GreenMetric AI in Shoreditch, London, with a £500k seed investment and a bold vision: democratise ESG reporting with AI.
20
2020 – Product Launch
First Platform Goes Live
Our MVP carbon tracking platform launched with 12 pilot customers. Despite the pandemic, demand for digital sustainability tools accelerated our growth.
21
2021 – Series A
£12M Series A Funding
Raised £12M led by Greentech Ventures to build out the full ESG reporting platform and expand the team from 18 to 75 people.
22
2022 – Global Expansion
New York & Singapore Offices
Opened offices in New York and Singapore to serve growing North American and Asian markets. Reached 100 enterprise customers.
23
2023 – AI Leadership
AI-Native ESG Platform Launch
Launched next-generation AI engine with automated framework mapping, predictive risk modelling, and natural language reporting. Named "ESG Tech Company of the Year".
24
2024 – Series B
£45M Series B Funding
Secured £45M Series B to accelerate product development and international expansion. Crossed 250 enterprise customers and 200 staff.
26
2026 – Today
500+ Customers, Global Impact
Serving 500+ organisations across 60+ countries, with 2.4M tonnes of CO₂e reduced through our platform. Preparing for IPO in 2027.
Ethical AI Frameworks

Mission, Vision & Values

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Our Mission

To make sustainability measurable, manageable, and actionable for every organisation on Earth — giving businesses the intelligence they need to create a more sustainable world.

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Our Vision

A world where every business decision is informed by its environmental and social impact — where sustainability is not a compliance exercise but a competitive advantage.

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Our Values

Integrity in everything we do. Innovation that creates real impact. Inclusion of all stakeholders. And an unwavering commitment to the long-term health of our planet.

Leadership Team

A diverse team of sustainability experts, AI engineers, and business leaders united by a shared purpose.

Dr. Elena Marchetti
Co-Founder & CEO
Former McKinsey sustainability partner. PhD in Environmental Economics, Oxford. 15 years ESG advisory experience.
James Okafor
Co-Founder & CTO
Former Google DeepMind researcher. MSc Computer Science, Imperial College London. Pioneer in AI for sustainability applications.
Sarah Kim
Chief Product Officer
Previously VP Product at Salesforce Sustainability Cloud. Expert in enterprise SaaS and ESG data management.
Marcus Webb
Chief Revenue Officer
Former Global Head of ESG Sales at Bloomberg. 12 years scaling enterprise sustainability technology businesses.
Priya Singh
Chief Sustainability Officer
Former Head of Climate Risk at HSBC. GRI Certified Sustainability Professional. Advisor to UN Environment Programme.
Tom Adeyemi
VP Engineering
Former Principal Engineer at Palantir. Expert in large-scale data pipelines, real-time analytics, and AI infrastructure.
Yuki Tanaka
Head of Data Science
PhD Machine Learning, ETH Zurich. Published 18 papers on AI for climate modelling and ESG risk prediction.
Charlotte Müller
VP Customer Success
Former ESG Consultant at EY. Expert in GRI, SASB, and TCFD implementation for Fortune 500 companies.

Awards & Recognition

Recognised as a global leader in ESG technology and innovation.

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ESG Tech Company of the Year
GreenTech Innovation Awards 2025
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Top 50 Sustainability Startups
Financial Times, 2024
AI Excellence in Sustainability
World Economic Forum, 2024
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B Corp Certification
Score: 142.7 (2025)

Backed by Leading Investors

Supported by mission-aligned investors who believe technology can drive positive change.

Greentech Ventures
Climate Capital Partners
Sequoia Sustainability
EDF Pulse Ventures
HSBC Innovation Fund
Breakthrough Energy Ventures

Join Us on Our Mission

Whether you're looking to use our platform, partner with us, or join our team — we'd love to hear from you.

Get in Touch